Gen Y are growing up, How are they going to buy business insurance?

Wake up agents and brokers, the Gen Y kids are growing up and are going to be starting new small businesses. Are you ready for how they are going to buy? Based on a recent study 49% of Gen Y college graduates are going to start small businesses over the few years. The recession has prompted a lot of this readinesss for enterpreneurism. This group also have decided how they want to buy business insurance. The study showed that 80% what to buy, get service, talk to agents, and make payments all online. Yes, all online.  This means that agents and brokers are going to have to completely change the way they operate their businesses. Don't think for a minute that a complicated product like business insurance can't be bought online at any level. Don't think that a complicated product like business insurance can't be serviced by online chat and or video conferencing. Don't think that a complicated product like business insurance can't be taught and the consumer educated about it , ah yes ...all online.  Hey this is what the Gen Y er's are saying, we better listen !!. Until next time be careful out there and know your risks.  K

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