Delaware Business Insurance Update From CNC Insurance Associates Inc. "Google Selling Insurance?" 2-9-14

A recent insurance industry study makes is very clear that most insurance buyers are willing to buy insurance from other than agents and brokers. Names like Google and Amazon were top on the list as places consumers would buy insurance from. What does this mean for the traditional model of insurance selling? Change is on the way fellas! Over the last few decades online selling of insurance has continually grown and has dramatically realigned the agent/broker model of selling insurance. Agents and brokers have adapted by having online abilities for consumer buying. However if big marketing companies like Google and Amazon get into the business of selling insurance, agents and brokers may find it hard to compete. Most insurance buyers feel insurance is a commodity, so big marketing budgets could make it hard for traditional sales models. The one saving grace for agents and brokers is the service side. Google and Amazon may find it hard to deliver the one on one hand holding that agents and brokers give customers when claims and transactions of insurance become demanding. Only time will tell how this plays out. Stay tuned. Until next time be careful out there and know your risks.


 G. Kevin Nemith, President of CNC Insurance Associates  & The Small Business Insurance Center
Serving DE, MD, PA, NJ, & VA
www.cncinsurance.com
www.bizinsurancetv.org





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