Delaware Business Insurance Update From CNC Insurance Assoc. "Cyber Marketing Opens Up New Liabilities for Small Business" 8-24-15

As a small business owner today, cyber marketing is a must. Ninety percent of all consumers use search engines to buy products or verify businesses which they want to buy products or services. Small business owners now must use cyber marketing to compete. What is cyber marketing?  It is the use of social media, websites, SEO, and email marketing techniques, all linked together, that promote your business in a coordinated marketing strategy. Along with this new strategy comes new liabilities. Small business owners are now facing claims for various occurrences. Privacy breaches, email libel and slander, social media copyright infringements, etc..... are just some of the new liability claims brought against small bsuiness. Now the question becomes , "does our insurance policy cover this" ?   This is a question for every business owner's insurance professional. Many current policies do respond to cyber marketing claims but many still do not. The best risk management response is ask and find out. No longer can a small business owner look at their marketing strategies as "no big deal" when it comes to liability claims.  Here are some suggested risk management steps, 1) meet with your insurance professional to determine coverage for cyber marketing claims, 2) Review your marketing strategies and look for possible exposures to liability, 3) Buy the approprate cyber protection and understand how to use it and integrate it into your marketing. It is a brand new world. With the power of cyber marketing to promote your business across the planet, comes the increased possibility that you may have a liability claim because of it. Until next time be careful out there and know your risks.

G. Kevin Nemith President, CNC Insurance Assoc. & The Small Business Insurance Center
Serving DE, MD, VA, NJ, & PA
www.cncinsurance.com
www.bizinsurancetv.org



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